TY  - BOOK
AU  - Butscher Stephen
TI  - Customer clubs and loyalty programmes:  A practical   
SN  - 0 566 08024 9
U1  - X:511-8:(S), N8 
PY  - 1998///
CY  - Aldershot
PB  - Gower          
N1  - Bibliography: P 250-259
ER  -