TY  - BOOK
AU  - Jorgensen Steffen
AU  -  Zaccour Georges
TI  - Differential games in marketing
T2  - Internation series in quantitative marketing
SN  - 1402076134 (hbd)
U1  - B2T0b8B, P4   TB 
PY  - 2004///
CY  - Boston
PB  - Kluwer Academic Publishers       
KW  -  Marketing
KW  - Operational research biasing
N1  - Bibliograhical references 161-170p
ER  -