TY  - BOOK
AU  - Woodside Arch g
TI  - Market -driven thinking:  achieving contextual inte   
SN  - 0750679018
U1  - X:51:(S:44), P5 
PY  - 2005///
CY  - Amsterdam
PB  - Elsevier          
KW  - Marketing
N1  - Bibliography P 279-291
ER  -