00873nam a2200265Ia 4500 OSt 20220925185240.0 a|||||r|||| 00| 0 ta 220923b |||||||| |||| 00| 0 eng d 0750667494 1573.38 23737, 21/08/2007, Segment Book Distrobutors General Book RTL RTL eng eng eng X:51-8, P6 de Chernatony Leslie From brand vision to brand evaluation The strategic process of growing and strengthening brands Ed. 2 Amsterdam Elsevier 2006 xviii, 318p cm. Bibliography Chapterwise Commerce X:51-8, P6 GB CC 510299 510299