TY  - BOOK
AU  - Wright John S
AU  -  Dimsdale Parks B Ed.
TI  - Pioneers in marketing:  A collection of twenty-five   
SN  - 0884060160
U1  - X:51w73,N, L4 
PY  - 1974///
CY  - Atlanta
PB  - Georgia State University        
KW  - Marketing
N1  - Bibliography: p 159-60
ER  -