TY  - BOOK
AU  - Ind Nicholas
AU  -  Bjerke Rune
TI  - Branding governance:  A participatory approach to the brand building process   
SN  - 9780470030752
U1  - X:511-8, P7 
PY  - 2007///
CY  - Atrium
PB  - John Wiley         
KW  - Commerce
N1  - Bibliography: P 245-63
ER  -