ZIKMUND William G. Essentials of marketing research - 5th - Australia South Western Cengage Learning 2013 - xxiv, 452p cm. ISBN: 9781133273431 4713.1700000000001 Source: 5314, 30/09/2014, RAJKIRAN BOOK AGENCY General Book Subjects--Topical Terms: Commerce Dewey Class. No.: X:51b4, Q3