TY  - BOOK
AU  - Rao Vithala R
AU  -  Steckel Joel H
TI  - Analysis for strategic marketing
SN  - 3321001982 (pbk)
U1  - B2T0b8B, N8 
PY  - 1998///
CY  - Reading, Massachusetts 
PB  - Addison Wesley Publishing Company
KW  - Strategic marketing
N1  - Includes bibliographical references; Appendix A-B, 376-382p,407-420p; Indexes 507-514p
ER  -