Mercer David <br/><br/>
Marketing 

 - Blackwell  Oxford            1992 
 - ix,759p  cm. 
<br/><br/> Bibliography chapterwise 
<br/><br/><label>ISBN: </label>0631176314 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51, N2