Baker Michael J Ed <br/><br/>
IEBM encyclopedia of marketing 

 - London  International Thomson Business Press        1999 
 - xiii, 865p.  cm. 
 - Intrenational encyclopedia of business and management series .
<br/><br/> Includes bibliographical references; Index 833-865p 
<br/><br/><label>ISBN: </label>1861523041 (hbd) 
<br/><br/><label>Standard No.: </label>6650 
<br/><br/><label>Source: </label> Shankar,  Reference Collections 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Encylopedia<br/>Operations research irt Marketing
<br/><br/><label>Dewey Class. No.: </label>B2T0b8Bk, N9   RR