TY  - BOOK
AU  - Baker Michael J Ed
TI  - IEBM encyclopedia of marketing
T2  - Intrenational encyclopedia of business and management series
SN  - 1861523041 (hbd)
U1  - B2T0b8Bk, N9   RR 
PY  - 1999///
CY  - London
PB  - International Thomson Business Press      
KW  -  Encylopedia
KW  - Operations research irt Marketing
N1  - Includes bibliographical references; Index 833-865p
ER  -