TY  - BOOK
AU  - Dalrymple Douglas J
AU  -  Parsons Leonard J
TI  - Marketing management strategy and cases
T2  - Wiley series in marketing
U1  - B2893:(X:51-8), M3 
PY  - 1983///
CY  - New York    
PB  -  John Wiley & Sons     
ER  -