Shapiro Stanley J <br/><br/>
Marketing effectiveness    Insights from accounting    

 - Boston  Allyn and Bacon          1984 
 - xvii, 542p  cm. 
<br/><br/> Bibliography chapterwise 
<br/><br/><label>ISBN: </label>0205079946 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51-8, M4