TY  - BOOK
AU  - Schoell William F
AU  -  Guiltinan Joseph P
TI  - Marketing: Contemporary concepts and practices   
SN  - 0205120717
U1  - X:51, M8;N0 
PY  - 1990///
CY  - Boston
PB  - Allyn and Bacon        
KW  - Marketing
N1  - Glossary: p 743-57
ER  -