TY  - BOOK
AU  - PINE B Joseph
AU  -  PEPPERS Don
AU  -  ROGERS Martha
TI  - Do you want to keep your customers forever ?
SN  - 9781422140277
U1  - X:511, P9 
PY  - 2009///
CY  - Boston
PB  - Harvard Business Review Press       
N1  - Bibliography chapterwise
ER  -