TY  - BOOK
AU  - BARWISE Patrick
AU  -  NEEHAN Sean
TI  - Simply better:  Winning and keeping customers by delivering what matters most   
SN  - 9780875843988
U1  - X:511, P4 
PY  - 2004///
CY  - Boston
PB  - Harvard Business School        
KW  - Commerce
N1  - Bibliography chapterwise
ER  -