TY  - BOOK
AU  - Dibb Sally and others
TI  - Marketing:  Concepts and strategies   
SN  - 0395790050
U1  - X:51, N7 
PY  - 1997///
CY  - Boston
PB  - Houghton Mifflin         
KW  - Marketing
N1  - Appendix: p 767-95
ER  -