Anderson Carol H <br/><br/>
Strategic marketing management 

 - Ed 2 
 - Boston  Houghton Mifflin Company          2004 
 - 863p  cm. 
<br/><br/> Bibliography Chapterwise; Appendix P861-863 
<br/><br/><label>ISBN: </label>0618338071 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>X:51-8, P4