TY  - BOOK
AU  - Anderson Carol H
AU  -  Vincze Julian W
TI  - Strategic marketing management
SN  - 0618338071
U1  - X:51-8, P4 
PY  - 2004///
CY  - Boston
PB  - Houghton Mifflin Company        
KW  - Marketing Management
N1  - Bibliography Chapterwise; Appendix P861-863
ER  -