Pride William M <br/><br/>
Foundations of marketing 

 - Ed 2 
 - Boston  Houghton Mifflin Company          2007 
 - xxii, 537p  cm. 
<br/><br/> Glossary: p 482-494; Appendix: p 465-481 
<br/><br/><label>ISBN: </label>100618705007  4967.24 
<br/><br/><label>Source: </label> 986, 23/06/2006, ZENITH PUBLISHERS & DISTRIBUTORS  General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Marketing<br/>Commerce
<br/><br/><label>Dewey Class. No.: </label>X:51, P7