TY  - BOOK
AU  - Pride William M
AU  -  Ferrell O .C.
TI  - Foundations of marketing
SN  - 100618705007
U1  - X:51, P7 
PY  - 2007///
CY  - Boston
PB  - Houghton Mifflin Company        
KW  -  Marketing
KW  - Commerce
N1  - Glossary: p 482-494; Appendix: p 465-481
ER  -