TY  - BOOK
AU  - Fisk Raymond P  et al...
TI  - Interactive services marketing
SN  - 9780618641802
U1  - X9(Y):51, P8 
PY  - 2008///
CY  - Boston
PB  - Houghton Mifflin Company        
KW  - Commerce
N1  - Bibliography: Chapterwise; Appendix: P. 255-62; Glossary: P. 263-65
ER  -