TY  - BOOK
AU  - Nelson Roy Paul
TI  - Design  of advertising
SN  - 0697129330
U1  - X:513, N4 
PY  - 1994///
CY  - Boulevard
PB  - W C Brown        
KW  - Advertising
N1  - Bibliography: p 387-397; Glossary:p 387-397
ER  -