Bettman James R <br/><br/>
Information processing theory of consumer choice 

 - California  Addison-Wesley            1979 
 - xiv,402p  cm. 
 - Addison-Weley Advances in Marketing Series .
<br/><br/><label>ISBN: </label>0201008343 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumption Economics
<br/><br/><label>Dewey Class. No.: </label>X:1:(S:44), L9