Hisrich Robert D <br/><br/>
Marketing a new product   Its planning development    

 - California  Benjamin/Cummings Publ.           1978 
 - ix,358p  cm. 
<br/><br/> Bibliography chapterwise 
<br/><br/><label>ISBN: </label>0805341021 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51, L8