TY  - BOOK
AU  - Hisrich Robert D
AU  -  Peters Michael P
TI  - Marketing a new product:  Its planning development   
SN  - 0805341021
U1  - X:51, L8 
PY  - 1978///
CY  - California
PB  - Benjamin/Cummings Publ.         
KW  - Marketing
N1  - Bibliography chapterwise
ER  -