TY  - BOOK
AU  - Tootelian Dennis H, and others Ed.
TI  - Marketing management :  Casese and readings   
SN  - 0876206062
U1  - X:51-8.73.N7, MO 
PY  - 1980///
CY  - California
PB  - Goodyear Publishing         
KW  - Marketing
ER  -