TY  - BOOK
AU  - Gelb Gabriel M
AU  -  Gelb Bosty D Ed.
TI  - Insights for marketing management
SN  - 0876204744
U1  - X:51-8, L4;L7 
PY  - 1977///
CY  - California
PB  - Goodyear Publishing Company        
KW  - Marketing
ER  -