Webster Frederick E <br/><br/>
Market-driven management: how to define, develop, and deliver customer value 

 - 3 
 - New Jersey   John Willey and sons.       2002 
 - xiii, 320p.  cm. 
<br/><br/> Index 307-320p 
<br/><br/><label>ISBN: </label>0471236934 (hbd) 
<br/><br/><label>Standard No.: </label>1173 
<br/><br/><label>Source: </label> Textbook 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Customer value<br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>B2T0b8B, P2   TB