TY  - BOOK
AU  - Webster Frederick E
TI  - Market-driven management: how to define, develop, and deliver customer value
SN  - 0471236934 (hbd)
U1  - B2T0b8B, P2   TB 
PY  - 2002///
CY  - New Jersey
PB  -  John Willey and sons.     
KW  -  Customer value
KW  - Marketing management
N1  - Index 307-320p
ER  -