TY  - BOOK
AU  - Comanor William S
AU  -  Wilson Thomas A
TI  - Advertising and market power
T2  - Harvard Economic Studies. 144
SN  - 0674005805
U1  - X:513, L4 
PY  - 1974///
CY  - Cambridge
PB  - Harvard University         
KW  - Advertising
N1  - Appendix at the end of each chapter
ER  -