TY  - BOOK
AU  - Massy William F, and others
TI  - Stochastic models of buying behaviour
SN  - 0 262 13039 4
U1  - X:51:(B2816), LO 
PY  - 1970///
CY  - Cambridge
PB  - M I T Press       
KW  - Marketing IRT Mathematics
N1  - Bibliography p 451-60; Appendix p 445-50
ER  -