TY  - BOOK
AU  - Frank Ronald E
AU  -  Massy William F
TI  - Econometric approach to a marketing decision model
SN  - 0 262 06037 X
U1  - X:51:(B), L1 
PY  - 1971///
CY  - Cambridge
PB  - MIT Press         
KW  - Marketing IRT Mathematics
N1  - Bibliography p 220; Appendixes p 65-68
ER  -