TY  - BOOK
AU  - Zikmund William G
TI  - Exploring marketing research
T2  - Dryden Press Series in Marketing
SN  - 003005668
U1  - X:51b4, M6 
PY  - 1986///
CY  - Chicago
PB  - Dryden Press         
KW  - Marketing
N1  - Bibliography chapterwise
ER  -