TY  - BOOK
AU  - Churchill Gilbert A
TI  - Bsic marketing research
T2  - Dryden Press Series in Marketing
U1  - X:51b4, M8/TD 
PY  - 1988///
CY  - Chicago
PB  - Dryden Press         
KW  - Marketing
N1  - Bibliography chapterwise; Appendix P 739-45
ER  -