Richman David J <br/><br/>
Marketing today 

 - 2 
 - Chicago  Dryden Press           1988 
 - xxvii,654p  cm. 
 - Dryden Press Series in Marketing .
<br/><br/> Appendix: P 585-614; Glossary: P 629-43 
<br/><br/><label>ISBN: </label>0030135737 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51, M5;M8