Moutinho Luiz, and others <br/><br/>
Quantitative analysis in marketing management 

 - Chichester  John Wiley           1998 
 - x, 331p  cm. 
<br/><br/> Bibliography chapterwise 
<br/><br/><label>ISBN: </label>047196430 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51-8:(B), N8