TY  - BOOK
AU  - Moutinho Luiz, and others
TI  - Quantitative analysis in marketing management
SN  - 047196430
U1  - X:51-8:(B), N8 
PY  - 1998///
CY  - Chichester
PB  - John Wiley         
KW  - Marketing
N1  - Bibliography chapterwise
ER  -