Duffy Neil Passion branding Harnessing the power of emotion to build strong brand - Chichester John Wiley 2003 - xiii, 249p cm. Appendix P233-38 ISBN: 0470850523 1331.19 Source: 24171, 09/10/2007, Segment Book Distrobutors General Book Subjects--Topical Terms: Commerce Dewey Class. No.: X:51-8, P3