TY  - BOOK
AU  - Duffy Neil
AU  -  Hooper Jo
TI  - Passion branding:  Harnessing the power of emotion to build strong brand   
SN  - 0470850523
U1  - X:51-8, P3 
PY  - 2003///
CY  - Chichester
PB  - John Wiley         
KW  - Commerce
N1  - Appendix P233-38
ER  -