Simon James C Winning streak A marketing decision-making simulation - 2 - Cincinnate South-Western Publishing 1992 - vi, 345p cm. Appendix: P 293-345; Glossary: P 320-324 ISBN: 0538601620 Source: General Book Subjects--Topical Terms: Marketing irt Computer Science Dewey Class. No.: X:51:(D6,9(B), N2