TY  - BOOK
AU  - Hisrich Robert D
AU  -  Peters Michael P
TI  - Marketing decision for new and mature products : Planning, development, and control
U1  - B28930bX:8, M4 
PY  - 1984///
CY  - Columbus
PB  - Charles E Merrill pub co.     
KW  -  Operational research irt management
KW  - Mathematics
N1  - Includes bibliography
ER  -