TY  - BOOK
AU  - Dodge H Robert, and others
TI  - Marketing research
SN  - 0675098475
U1  - X:51b4, M2 
PY  - 1982///
CY  - Columbus
PB  - Charles E Merrill        
KW  - Marketing
N1  - Appendix: p 467-522
ER  -