BOYD Harper W Marketing Research Text and cases - 7th. - Delhi A.I.T.B.S Publishers 2014 - xv,816p. cm. ISBN: 9788185386164 467.5 Source: RKBA\09-10\5476, 16/04/2015, RAJKIRAN BOOK AGENCY General Book Dewey Class. No.: X:51b4, Q4