TY  - BOOK
AU  - BHATIA Tej   K
TI  - Advertising and marketing in rural India :  language    ,culture and communicatrion   
SN  - 023063897
U1  - X:513.2, P7 
PY  - 2007///
CY  - Delhi
PB  - Macmillan          
KW  - Commerce
N1  - Bibliography                             P 297-312
ER  -