TY  - BOOK
AU  - Lancaster Geoffrey
AU  -  Jobber David
TI  - Selling and sales management
SN  - 0333 93045 2
U1  - X:514-8, N4 
PY  - 1994///
CY  - Delhi
PB  - Macmillan Press         
KW  - Salesmanship
N1  - Bibliography: p 321-326; Published previous as Sales Techniques and Management; Appendix: p 309-320
ER  -