TY  - BOOK
AU  - SHAINESH G
AU  -  SHETH Jagdish N
TI  - Customer relationship management:  A strategic perspective.   
SN  - 1403928622
U1  - X:511-8, P6 
PY  - 2006///
CY  - Delhi
PB  - Macmillan Publications         
ER  -