TY - BOOK AU - Moutinho Luiz TI - Computer modelling and expert systems in marketing SN - 0415089832 (hbd) U1 - B2T0b8B, N4 PY - 1994/// CY - London PB - Routledge KW - Operations research irt Marketing management N1 - Includes bibliographical references; Indexes 213-221p ER -