TY  - BOOK
AU  - Hanspal Savita
TI  - Advertising and marketing strategies :  A life style   
SN  - 8177080059
U1  - X:51.2.N9, P1 
PY  - 2001///
CY  - Delhi
PB  - New Century Publications India       
KW  -  Economics
KW  - Marketing
N1  - Bibliography: P 303-18
ER  -