TY  - BOOK
AU  - Kotler, Philip
TI  - Marketing management: A South Asian perspective   
SN  - 9788131767160
PY  - 2013///
CY  - Delhi
PB  - Pearson          
KW  - Commerce
N1  - Appendix: P A1-A13; Glossary: P G1-G9
ER  -